iMac (3rd Generation) / Overview

The iMac G3 was the machine that announced to the world that Steve is back and Apple is once again, on track. It was so different from what we knew as the beige world of personal computing at the time. It was so different, amazingly uncomplicated and undoubtably funky. Everything you needed was right in front of you and it was something that accented the room rather than be an eyesore.

On a conceptual level, The machine had two major missions. The first was to be simple. It's one of those requirements that sounds so easy to achieve but in reality, it just a word that represents many things. Uncomplicated. Intuitive. Obvious. Those are a few words that come to mind. I believe apple succeeded as illustrated by having only two steps to set it up < link to commercial >. The second was to be accessible. People at the time had a fear of technology and Apple's use of design to alleviate that fear was brilliant. The use of candy colors and an organic form made it so different from it's peers that there was a curiosity that drew people in rather than just stare at it with fear. It essentially transformed the computer from this thing that only technically savvy people could use to something as simple as a microwave or a blender. As Steve joked in his keynote, "The back of our computer looks better than the front of anyone else’s."

The distinctive aesthetics were instantly recognizable on television, in films and in print. This increased Apple’s brand awareness, and embedded the iMac into popular culture. When you saw the iMac, there was no confusing it with any other computer and through repeated exposure, it became top of mind and eventually top of choice.

The iMac G3 was introduced in May of 1998 and sold for sold for $1,299.

+JT // 11.30.2008 / 08:16 PST

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