iPod nano / Overview Advertising Design Downloads Specifications Contribute Shop

Development work on the design of the iPod Nano started only nine months before its launch date.[8] The Nano was launched in two colors (black and white) with two available sizes: 2 GB (roughly 500 songs) for US$199 and 4 GB (1000 songs) for US$249.[1] On February 7, 2006, Apple updated the lineup with the 1 GB model (240 songs) sold at US$149.[9] Apple also released some accessories, including armbands and silicone "tubes" designed to bring color to the Nano and protect it from scratches, as well as a combination lanyard-earphone accessory that hangs around the neck, and avoids the problem of tangling earphone cords.

The iPod Nano uses general-purpose integrated circuits (IC) instead of smaller, low-cost custom-developed chips, possibly to reduce time-to-market. This design, however, increases the number of electronic components and increases the cost. Japanese engineers estimated the component cost of the 2 GB Nano as between JP¥22,000 and JP¥27,000 (US$185-US$227), which was high compared to the retail price of JP¥21,800 (US$183) at the time. The cost of 2 GB NAND flash memory was about JP¥14,000 (US$118). Apple also opted for the 0603 (1.6x0.8 mm) surface mount technology which was just beginning widespread use in mobile phones in 2005.[10] The iPod Nano uses a PortalPlayer PP5021C "system on a chip" with dual embedded 80 MHz ARM 7TDMI processors.[11]

The size of the package was reduced 50% with the introduction of the second generation.[12] The fourth generation mimics this packaging, while the third generation used a larger but otherwise similar version of it.

The initial consumer response to the iPod Nano was overwhelmingly positive and sales were heavy.[13] The Nano sold its first million units in only 17 days, helping Apple to a record billion-dollar profit in 2005.[14]

Apple's release of the iPod Nano as a replacement for the iPod Mini was viewed by many as a risky move.[15] Steve Jobs has argued that the iPod Nano was a necessary risk since competitors were beginning to catch up to the iPod Mini in terms of design and features, and believed the iPod Nano would prove to be even more popular and successful than the iPod Mini.

Within days of the Nano's release, some users reported damage to the Nano, suggesting that the LCD screen had become so scratched that it was unreadable, even when the backlight was on. Many have reported fine scratches on their Nano caused by microfiber cloths. Other owners reported that their Nano's screen cracked with no provocation.[16] On September 27, 2005, Apple confirmed a small percentage ("less than 1/10 of 1 percent") of iPod Nanos shipped with a faulty screen and agreed to replace any Nanos with cracked screens, but denied the iPod Nano was more susceptible to scratching than prior iPods.[17] Apple started shipping iPod Nanos with a protective sleeve to protect them from scratches. In October 2005, a class action lawsuit was filed against Apple, with the plaintiffs seeking reimbursement for the device, legal fees, and "unlawful or illegal profits" from sales of the iPod Nano. Lawyers for the plaintiffs claim that the devices "scratch excessively during normal usage, rendering the screen on the Nanos unreadable, and violating state consumer protection statutes".[18] Similar lawsuits were later filed in Mexico and the United Kingdom.[19] Apple is currently in the middle of settling a court case over the scratched iPod Nano screens, it has been suggested for Apple to set aside $22 million to refund users. A Judge will need to sign off the terms by the 28th April 2009.[20] Some commentators such as BusinessWeek's Arik Hesseldahl have criticized the lawsuits. Hesseldahl dismissed them as "stupid" and suggested that they benefitted "no one but the trial lawyers," but also suggested that Apple could have avoided litigation by offering "full refunds on unwanted Nanos" instead of charging a re-stocking fee and lengthening the return period from 14 days (when purchased through Apple retail or online) to 30 or 60 days.[21]


iPod nano / Overview Advertising Design Downloads Specifications Contribute Shop

September 7, 2005* September 12, 2006
Details: The "Introduction Date" refers to the date a model was introduced via press release. The "Discontinued Date" refers to the date a model either was replaced by a subsequent system or production otherwise ended.

*1 GB model introduced February 7, 2006.
PP5021C 80 MHz (x2)
Details: The iPod nano uses a PortalPlayer PP5021C "system on a chip" with dual embedded 80 MHz ARM 7TDMI processors.
N/A 1 GB, 2 GB, 4 GB
Details: Provides 1, 2, or 4 GB of flash memory.
240, 500, 1000 15,000 or 25,000
Details: Apple reports that the 1 GB model can hold "up to" 240 songs, the 2 GB model 500 songs, and the 4 GB model 1000 songs in "128-Kbps AAC format". The 1 GB model can hold "up to" 15,000 photos and the others 25,000 photos. Apple provides no support for video playback.
Sync & Charge Charge Only
Details: The iPod nano models are capable of charging and syncing by USB via the dock connector. It also can charge, but not sync via Firewire "400".
USB Dock, Headphone*
Details: Apple reports that this model provides "USB through dock connector."

*Ports include the "dock connector [and] stereo minijack".
Handheld iPod nano
Details: N/A
White & Black "ClickWheel"
Details: Available in a two-tone housing with either a "iBook white" front and a chromed stainless steel back or a "gloss Black" front and a chromed stainless steel back.
1.5" 16-bit LCD 176x132
Details: The iPod nano models have a "1.5-inch (diagonal) color LCD [176x132 (.168-mm dot pitch) with ["blue white"] LED backlight".
Lithium Ion 14 Hours
Details: Apple reports that the iPod nano provides "up to" 14 hours of music playback.

Site sponsor Other World Computing has replacement batteries that are higher capacity than the stock models as well as cases, headphones, speakers, and other accessories.
4 Hours N/A
Details: The iPod nano provides "up to" 4 hours of photo slideshows with music. Apple provides no support for video playback.
"About 3 Hours" MA004LL/A*
Details: Apple reports that the iPod nano models charge completely in "about 3 hours" and also will "fast charge" in 1.5 hours to 80% capacity.

*This model number is for the 2 GB iPod nano in white. The 2 GB model in black is MA099LL/A, 4 GB model in white is MA005LL/A, 4 GB in black is MA107LL/A. 1 GB models introduced February 7, 2006 -- white is MA350LL/A, black is MA352LL/A.
3.5 x 1.6 x 0.27 1.5 ounces
Details: In inches - height by width by depth.
MacOS X 10.3.4 Windows 2000/XP
Details: Apple reports that this iPod is compatible with a "Macintosh computer with a USB port (USB 2.0 recommended) and MacOS X 10.3.4 or later."

It is compatible with a "PC with USB port or card (USB 2.0 recommended) [and] Windows 2000 with Service Pack 4 [or later] or Windows XP Home or Professional with Service Pack 2 [or later]."
Apple reports that the iPod nano supports "AAC (16 to 320 Kbps), Protected AAC (from iTunes Music Store), MP3 (16 to 320 Kbps), MP3 VBR, Audible (formats 2, 3 and 4), Apple Lossless, AIFF and WAV."
Apport reports that the iPod nano syncs iPod-viewable photos in "JPEG, BMP, GIF, TIFF, PSD (Mac only), and PNG formats".
Shipped with "earbud headphones, USB cable, [and] dock adapter."
US$149, $199, $249 US$40-US$80
Details: The 1 GB model (MA350LL/A, MA352LL/A) sold for US$149, the 2 GB model (MA004LL/A, MA099LL/A) sold for US$199, and the 4 GB model (MA005LL/A, MA107LL/A) sold for US$249.

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About the Stevesonian/Contact the curator