Macworld 1997 / Boston

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The 1997 Boston Macworld expo where we see Steve Jobs for the first time since returning to work for Apple after being gone since 1985. This was a very historic time for Apple because they were almost bankrupt at the time, so Steve announces a temporary partnership with Microsoft to a very hostile crowd. Bill Gates also makes an appearance.

Steve Jobs’ presentation started with Apple’s status report. His expression was very relaxed and has a continuous flow of thought. He has full control of the wide screen which featured the topics the he will discuss. His speech established a business plan for Apple starting with the problems facing the company, from the management down to the customer service, its “core assets”, improving software and hardware features and other issues. The manner in which Steve introduced each member of the board was well put together thereby establishing the integrity of each individual. He featured insights from the board members as resource persons, presented new partners, injected humor in each topic, included satellite feeds from Microsoft main man, Bill Gates, thus sustaining the audience interest on each topic. His closing remarks left insights to the audience with a discreet marketing campaign for Apple which is very striking and inviting.

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© 2009 the Stevesonian
About the Stevesonian/Contact the curator